How does a crisis affect a brand's reputation?

How does a crisis affect a brand's reputation?

A crisis can severely damage a brand's reputation, leading to loss of customer trust and loyalty.

Can you give examples of brands that faced crises?

Sure! Brands like BP during the oil spill and United Airlines with the passenger incident faced significant reputation damage.

What strategies can brands use to recover from a crisis?

Brands can focus on transparent communication, taking responsibility, and implementing changes to prevent future issues.

How long does it usually take for a brand to recover?

Recovery time varies; it can take months to years depending on the crisis severity and the brand's response.

What role does social media play in a crisis?

Social media can amplify a crisis but also serve as a platform for brands to communicate and rebuild trust.