What are the effects of culturally insensitive advertisements?
Culturally insensitive ads can lead to public backlash, damage brand reputation, and alienate target audiences.
Can you give me an example of a culturally insensitive ad?
Sure! One example is the 2017 Pepsi ad featuring Kendall Jenner, which was criticized for trivializing social justice movements.
How can companies avoid making these mistakes?
Companies can conduct thorough cultural research, involve diverse teams in the creative process, and seek feedback from target communities.
What are the long-term consequences for brands that ignore cultural sensitivity?
Long-term consequences can include loss of customer trust, decreased sales, and a tarnished brand image that is hard to recover.
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