What are the effects of a data breach on CRM systems?
A data breach can severely impact CRM systems by compromising customer data, leading to loss of trust and potential legal issues.
How does it affect customer trust?
When customers' personal information is exposed, they may feel vulnerable and lose trust in the company, affecting loyalty.
What legal consequences can arise from a data breach?
Companies may face lawsuits, fines, and regulatory scrutiny, which can be costly and damage their reputation.
Can you give examples of companies that faced this issue?
Yes, companies like Equifax and Target experienced significant data breaches that impacted their CRM and customer trust.
What steps can companies take to prevent data breaches?
Implementing strong security measures, regular audits, and employee training can help prevent data breaches.
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