What is the impact of discount pricing on brand value?

What is the impact of discount pricing on brand value?

Discount pricing can attract customers but may also dilute brand perception if overused.

Can you explain how frequent discounts might affect customer loyalty?

Frequent discounts can lead to customers expecting lower prices, which may harm long-term loyalty.

Are there any brands that successfully use discount pricing without harming their brand value?

Yes, brands like Nordstrom use strategic discounts to enhance value perception without damaging their image.

What strategies can brands use to balance discounts and brand value?

Brands can limit discount frequency, use targeted promotions, and emphasize quality to maintain brand value.