What is the impact of discounts on cart abandonment rates?
Discounts can significantly reduce cart abandonment rates by incentivizing customers to complete their purchases.
How much of a discount is usually effective?
Typically, a discount of 10-20% can be effective, but it varies by industry and customer expectations.
Are there any other strategies to reduce cart abandonment?
Yes, strategies like sending reminder emails, simplifying the checkout process, and offering free shipping can help.
What role does urgency play in this?
Creating a sense of urgency, like limited-time offers, can encourage customers to complete their purchases quickly.
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