How do discounts affect customer loyalty?
An example of an AI chatbot conversation about the impact of discounts on customer loyalty.
How do discounts affect customer loyalty?
Discounts can significantly enhance customer loyalty by creating a sense of value and appreciation.
Can you explain how frequent discounts might backfire?
Frequent discounts can lead customers to expect lower prices, which may harm perceived value and brand image.
What strategies can businesses use to balance discounts and loyalty?
Businesses can use targeted discounts, loyalty programs, and exclusive offers to maintain value while rewarding loyal customers.
Are there any studies on this topic?
Yes, several studies show that well-structured discount strategies can improve customer retention and satisfaction.
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