How do distribution channels affect sales performance?
Distribution channels play a crucial role in sales performance by determining how products reach customers. They can influence pricing, availability, and customer experience.
Can you give examples of different distribution channels?
Sure! Common distribution channels include direct sales, retail, wholesalers, and online platforms. Each has its own advantages.
What factors should businesses consider when choosing a distribution channel?
Businesses should consider target market preferences, product type, cost, and the level of control they want over the sales process.
How can a business measure the effectiveness of its distribution channels?
Effectiveness can be measured through sales data, customer feedback, market reach, and the cost-effectiveness of each channel.
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