How do different fonts affect user engagement on websites?
An example of an AI chatbot conversation about the impact of fonts on user engagement.
How do different fonts affect user engagement on websites?
Fonts play a crucial role in user engagement. They can influence readability, brand perception, and emotional response.
Can you give examples of fonts that enhance user engagement?
Sure! Sans-serif fonts like Arial and Helvetica are often more readable on screens, while serif fonts like Times New Roman can convey a sense of tradition.
What about font size and color? Do they matter too?
Absolutely! Font size affects readability, and color can evoke emotions. High contrast between text and background improves visibility.
Are there any studies that support these claims?
Yes, several studies show that font choice can impact user behavior, including time spent on a page and conversion rates.
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