How does game theory influence consumer choices?
Game theory helps us understand strategic interactions among consumers, influencing their decisions based on others' actions.
Can you give an example of game theory in marketing?
Sure! In competitive pricing, companies may lower prices anticipating competitors' reactions, affecting consumer choices.
What are some real-world applications of this theory?
Real-world applications include auctions, pricing strategies, and product launches where consumer behavior is influenced by competition.
How can businesses use game theory to improve sales?
Businesses can analyze competitor strategies and consumer responses to optimize pricing, promotions, and product offerings.
Are there any limitations to using game theory in consumer behavior?
Yes, assumptions of rationality and complete information may not always hold true in real-world scenarios, limiting its effectiveness.
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