What is the impact of GDPR on AI marketing?
An example of an AI chatbot conversation about the effects of GDPR on AI-driven marketing strategies.
What is the impact of GDPR on AI marketing?
GDPR has significantly influenced AI marketing by enforcing stricter data protection regulations, requiring businesses to obtain explicit consent for data collection.
Can you explain how consent works under GDPR?
Under GDPR, consent must be clear, informed, and unambiguous. Users must actively opt-in, and they have the right to withdraw consent at any time.
How does this affect targeted advertising?
It limits the ability to use personal data for targeted advertising unless explicit consent is obtained, which can reduce the effectiveness of such campaigns.
Are there any exceptions to these rules?
Yes, there are exceptions, such as for public interest or legitimate interests, but these are narrowly defined and must be carefully justified.
What should companies do to comply with GDPR?
Companies should conduct data audits, update privacy policies, ensure clear consent mechanisms, and provide training on data protection.
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