What is the impact of GDPR on online tracking?
An example of an AI chatbot conversation about the impact of GDPR on tracking.
What is the impact of GDPR on online tracking?
The GDPR has significantly changed how companies track user data online. It requires explicit consent from users before collecting their data.
Can you explain what explicit consent means?
Explicit consent means that users must actively agree to data collection, often through clear opt-in mechanisms, rather than being assumed to consent.
How does this affect targeted advertising?
Targeted advertising has become more challenging, as advertisers must ensure they have consent to use personal data for ad targeting.
Are there any penalties for not complying with GDPR?
Yes, companies can face hefty fines for non-compliance, which can be up to 4% of their annual global revenue.
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