How does illustration influence branding?
Illustration can enhance brand identity by creating a unique visual style that resonates with the target audience.
Can you give examples of brands that use illustration effectively?
Sure! Brands like Mailchimp and Dropbox use illustrations to convey their personality and make their messaging more engaging.
What are the benefits of using illustrations over photographs?
Illustrations can be more versatile, allowing for creative expression and the ability to convey abstract concepts more easily.
How can I incorporate illustrations into my brand?
You can start by defining your brand's personality, then work with an illustrator to create custom visuals that align with your message.
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