How do influencers affect consumer trust?
An example of an AI chatbot conversation about the impact of influencers on consumer trust.
How do influencers affect consumer trust?
Influencers can significantly impact consumer trust by shaping perceptions and providing relatable endorsements.
Can you give examples of how this works in real life?
Sure! For instance, when a popular influencer promotes a skincare product, their followers may trust the product more due to the influencer's credibility.
What factors make an influencer trustworthy?
Factors include authenticity, expertise in their niche, engagement with followers, and transparency about partnerships.
Are there any risks associated with influencer marketing?
Yes, risks include potential backlash if the influencer is involved in controversy or if the product fails to meet expectations.
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