What is the impact of market analysis on business strategy?
Market analysis helps businesses understand their target audience, competition, and market trends, guiding strategic decisions.
Can you give me an example of how a company used market analysis?
Sure! For instance, a tech company analyzed user feedback and market trends to pivot their product features, leading to increased sales.
What tools can I use for market analysis?
Popular tools include SWOT analysis, PEST analysis, and software like SEMrush and Google Analytics for data insights.
How often should a business conduct market analysis?
It's recommended to conduct market analysis at least annually, or more frequently if there are significant market changes.
What are the risks of not performing market analysis?
Not performing market analysis can lead to poor decision-making, missed opportunities, and ultimately, business failure.
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