How does market analysis influence business strategy?
Market analysis provides insights into customer needs, market trends, and competitive landscape, shaping strategic decisions.
Can you give me an example of a company that successfully used market analysis?
Sure! Apple uses market analysis to understand consumer preferences, which helps them innovate and tailor their products.
What tools can businesses use for market analysis?
Businesses can use tools like SWOT analysis, PEST analysis, and various data analytics software to conduct market analysis.
How often should a business conduct market analysis?
It's recommended to conduct market analysis regularly, at least annually, or whenever significant market changes occur.
What are the risks of not performing market analysis?
Not performing market analysis can lead to poor decision-making, missed opportunities, and an inability to adapt to market changes.
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