How do notifications affect user retention in apps?
Notifications play a crucial role in user retention by keeping users engaged and informed about updates.
Can too many notifications lead to users uninstalling the app?
Yes, excessive notifications can overwhelm users, leading to frustration and potential uninstalls.
What strategies can be used to optimize notification effectiveness?
Personalization, timing, and relevance are key strategies to enhance notification effectiveness and user engagement.
Are there any studies that support these claims?
Yes, several studies indicate that well-timed and relevant notifications significantly improve user retention rates.
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