What is the impact of online reviews on consumer behavior?
An example of an AI chatbot conversation about the impact of online reviews on consumer choices.
What is the impact of online reviews on consumer behavior?
Online reviews significantly influence consumer decisions, often swaying them towards or away from a product.
Can you give me some statistics on how reviews affect purchasing decisions?
Sure! Studies show that about 90% of consumers read online reviews before making a purchase.
Do positive reviews really make a difference?
Yes, positive reviews can increase sales by up to 30%, as they build trust and credibility for the product.
What about negative reviews? How do they affect businesses?
Negative reviews can deter potential customers and can lead to a significant drop in sales, sometimes by 22%.
How can businesses manage their online reviews effectively?
Businesses can manage reviews by responding promptly, addressing concerns, and encouraging satisfied customers to leave positive feedback.
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