How do privacy laws affect targeted advertising?
An example of an AI chatbot conversation about the effects of privacy laws on targeted advertising.
How do privacy laws affect targeted advertising?
Privacy laws, like GDPR and CCPA, restrict how companies collect and use personal data, impacting targeting strategies.
Can you give examples of specific laws that changed targeting practices?
Sure! GDPR requires explicit consent for data collection, while CCPA gives consumers the right to opt-out of data sales.
What are the consequences for companies that violate these laws?
Companies can face hefty fines, legal actions, and damage to their reputation, which can significantly impact their business.
How can companies adapt their targeting strategies to comply with these laws?
Companies can focus on first-party data, enhance transparency, and prioritize user consent to align with privacy regulations.
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