What are the effects of rebranding on a company's image?

What are the effects of rebranding on a company's image?

Rebranding can significantly alter a company's image, often refreshing its identity and attracting new customers.

Can rebranding lead to increased sales?

Yes, rebranding can lead to increased sales by appealing to a broader audience and revitalizing interest in the brand.

What are some risks associated with rebranding?

Risks include alienating existing customers, miscommunication of the new brand message, and potential loss of brand equity.

How do companies measure the success of a rebranding effort?

Companies often measure success through customer feedback, sales data, brand awareness surveys, and social media engagement.

Can you give examples of successful rebranding?

Sure! Notable examples include Apple, which shifted from computers to a lifestyle brand, and Old Spice, which revamped its image to attract younger consumers.