How do online reviews affect consumer trust?
Online reviews significantly impact consumer trust by providing social proof and influencing purchasing decisions.
Can you explain why people trust reviews more than advertisements?
People often trust reviews more because they come from real customers, making them feel more authentic and relatable.
What factors make a review trustworthy?
Trustworthy reviews are usually detailed, balanced, and come from verified purchasers. Consistency across multiple reviews also helps.
How can businesses manage their online reviews?
Businesses can manage reviews by responding to feedback, encouraging satisfied customers to leave reviews, and addressing negative comments constructively.
Are there any risks associated with relying on online reviews?
Yes, risks include fake reviews, biased opinions, and the potential for review manipulation, which can mislead consumers.
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