How does seasonality affect pricing strategies?
Seasonality can significantly impact pricing strategies by influencing demand fluctuations throughout the year.
Can you give me examples of seasonal products?
Sure! Examples include winter clothing, holiday decorations, and summer sports equipment.
How should businesses adjust their prices during peak seasons?
During peak seasons, businesses often increase prices to maximize profits, but they should also consider customer sensitivity.
What about off-peak seasons?
In off-peak seasons, businesses may lower prices or offer promotions to stimulate demand and clear inventory.
Are there any risks in adjusting prices based on seasonality?
Yes, risks include alienating customers, losing brand value, or misjudging demand, which can lead to overstock or stockouts.
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