How does security impact eCommerce sales?

How does security impact eCommerce sales?

Security plays a crucial role in eCommerce sales as it builds customer trust. When customers feel their data is safe, they are more likely to complete purchases.

What specific security measures can boost customer confidence?

Implementing SSL certificates, two-factor authentication, and regular security audits can significantly enhance customer confidence.

Are there statistics that show the relationship between security and sales?

Yes, studies show that 60% of consumers abandon their carts due to security concerns. A secure site can increase conversion rates by up to 30%.

What are the consequences of poor security on eCommerce?

Poor security can lead to data breaches, loss of customer trust, and significant financial losses, including legal fees and fines.

How can I ensure my eCommerce site is secure?

Regularly update your software, use strong passwords, and consider hiring a cybersecurity expert to assess your site.