What is the impact of slogans on consumer behavior?
Slogans can significantly influence consumer behavior by creating memorable associations with a brand.
Can you give me examples of effective slogans?
Sure! Examples include Nike's 'Just Do It' and McDonald's 'I'm Lovin' It', both of which evoke strong emotions.
How do slogans affect brand loyalty?
Effective slogans can enhance brand loyalty by reinforcing a brand's identity and values in consumers' minds.
Are there any famous slogans that failed?
Yes, some slogans like 'New Coke' failed to resonate with consumers, leading to negative perceptions.
What makes a slogan memorable?
A memorable slogan is often short, catchy, and evokes an emotional response, making it easy to recall.
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