How does social media influence customer acquisition?
Social media plays a crucial role in customer acquisition by enhancing brand visibility and engagement.
Can you give me some examples of how businesses use social media for this?
Sure! Businesses often use targeted ads, influencer partnerships, and engaging content to attract new customers.
What are the key metrics to measure the success of social media in acquisition?
Key metrics include conversion rates, engagement rates, and the cost per acquisition (CPA) from social media campaigns.
Are there any risks associated with relying on social media for customer acquisition?
Yes, risks include negative feedback going viral, platform algorithm changes, and dependency on third-party platforms.
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