How does social media affect advertising ROI?
Social media significantly impacts advertising ROI by providing targeted reach, engagement, and measurable results.
Can you explain how targeting works on social media?
Targeting on social media allows advertisers to reach specific demographics based on interests, behaviors, and location.
What metrics should I track to measure ROI from social media ads?
Key metrics include conversion rates, click-through rates, engagement rates, and overall sales attributed to social media campaigns.
Are there any best practices for improving ROI on social media advertising?
Yes, best practices include A/B testing ads, optimizing for mobile, and using retargeting strategies to reach previous visitors.
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