How does social media influence crisis management?
Social media plays a crucial role in crisis management by facilitating real-time communication and information sharing.
Can you give examples of social media being used effectively during a crisis?
Sure! During natural disasters, platforms like Twitter and Facebook have been used to disseminate urgent information and coordinate rescue efforts.
What are some challenges organizations face when using social media in crises?
Organizations may struggle with misinformation, rapid public reactions, and the need for timely responses, which can complicate crisis management.
How can organizations prepare for social media use in a crisis?
They can develop a social media strategy, train staff on crisis communication, and establish monitoring systems to track public sentiment.
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