How does social media influence public perception during a crisis?

How does social media influence public perception during a crisis?

Social media plays a crucial role in shaping public perception during crises by providing real-time information and updates.

Can you give examples of crises where social media had a significant impact?

Certainly! Examples include natural disasters like hurricanes, where platforms like Twitter provide immediate updates, and public health crises like the COVID-19 pandemic, where misinformation spread rapidly.

What are the positive and negative effects of social media in these situations?

Positive effects include rapid information dissemination and community support, while negative effects involve the spread of misinformation and panic.

How can organizations manage their social media presence during a crisis?

Organizations should have a crisis communication plan, monitor social media for misinformation, and engage transparently with their audience.