How does social media influence marketing strategies?
Social media significantly impacts marketing strategies by allowing brands to target specific demographics more effectively.
Can you give examples of how companies use social media for targeting?
Sure! Companies use targeted ads on platforms like Facebook and Instagram to reach specific audiences based on interests and behaviors.
What are the benefits of using social media for targeting?
The benefits include increased engagement, better ROI, and the ability to track and analyze consumer behavior in real-time.
Are there any risks associated with social media targeting?
Yes, risks include privacy concerns, potential backlash from consumers, and the challenge of ad fatigue.
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