How does socioeconomic status influence consumer choices?
Socioeconomic status affects consumer choices by influencing purchasing power, preferences, and access to products.
Can you give examples of how this plays out in real life?
Sure! For instance, higher-income individuals may prioritize organic foods, while lower-income consumers might focus on affordability.
What about brand loyalty? Does it vary with socioeconomic status?
Yes, brand loyalty can vary. Higher socioeconomic groups may be more loyal to premium brands, while others may switch for better deals.
Are there any studies that support these claims?
Yes, numerous studies show correlations between socioeconomic status and consumer behavior, highlighting these trends.
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