What is the impact of sponsorships on brand image?
Sponsorships can significantly enhance a brand's image by associating it with positive values and events.
Can you give me examples of successful sponsorships?
Sure! Nike's sponsorship of athletes like Michael Jordan and Serena Williams has elevated their brand prestige.
Are there any risks involved with sponsorships?
Yes, if the sponsored individual or event faces controversy, it can negatively affect the brand's image.
How can brands measure the impact of their sponsorships?
Brands can use surveys, social media analytics, and sales data to assess the effectiveness of their sponsorships.
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