How does the target audience affect sales?
The target audience significantly influences sales by determining the marketing strategies, product features, and pricing.
Can you give me an example of this in action?
Sure! For instance, a luxury brand targets high-income consumers, using premium pricing and exclusive marketing to boost sales.
What happens if a company misidentifies its target audience?
Misidentifying the target audience can lead to ineffective marketing, wasted resources, and ultimately lower sales.
How can a business effectively identify its target audience?
Businesses can use market research, surveys, and data analysis to understand demographics, preferences, and behaviors.
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