How do tech failures affect consumer trust?
Tech failures can significantly erode consumer trust, leading to skepticism about a brand's reliability.
Can you give me some examples of tech failures that impacted trust?
Sure! Notable examples include the 2017 Equifax data breach and the 2020 Zoom security issues.
What can companies do to rebuild trust after a failure?
Companies can rebuild trust by being transparent, improving security measures, and actively communicating with consumers.
Is there a way to measure consumer trust?
Yes, companies often use surveys, Net Promoter Scores (NPS), and social media sentiment analysis to gauge consumer trust.
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