How has technology changed market segmentation?
Technology has revolutionized market segmentation by enabling more precise data collection and analysis.
Can you give examples of technologies that have influenced segmentation?
Sure! Big data analytics, AI, and social media platforms are key technologies that enhance segmentation.
What are the benefits of using technology for segmentation?
The benefits include improved targeting, personalized marketing, and better customer insights.
Are there any challenges associated with technology in segmentation?
Yes, challenges include data privacy concerns, the need for skilled personnel, and technology costs.
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