What is the impact of typography in design?

What is the impact of typography in design?

Typography plays a crucial role in design as it affects readability, conveys brand identity, and influences user emotions.

Can you give examples of how typography can change the perception of a brand?

Sure! For instance, a luxury brand might use elegant serif fonts to convey sophistication, while a tech company might opt for modern sans-serif fonts to appear innovative.

How does typography affect user experience on websites?

Good typography enhances user experience by improving readability, guiding users through content, and creating a visual hierarchy.

What are some common typography mistakes to avoid in design?

Common mistakes include using too many font styles, poor contrast between text and background, and neglecting line spacing.

Can you recommend some resources to learn more about typography?

Absolutely! Websites like Typewolf, books like 'The Elements of Typographic Style' by Robert Bringhurst, and online courses on platforms like Skillshare are great resources.