What is server-side tracking and how do I implement it?

What is server-side tracking and how do I implement it?

Server-side tracking is a method where tracking data is collected on the server rather than the user's browser. This can improve data accuracy and privacy. To implement it, you'll need to set up a server that can handle requests and send data to your analytics platform.

What are the benefits of using server-side tracking over client-side tracking?

The benefits include better data accuracy, improved load times, enhanced privacy compliance, and the ability to track users across different devices more effectively.

Can you give me an example of how to set it up with Google Analytics?

Sure! You would typically use a server-side language like Node.js to send data to Google Analytics. You can use the Measurement Protocol to send hits directly to Google Analytics from your server.

Are there any challenges I should be aware of?

Yes, challenges include increased complexity in setup, potential latency issues, and the need for robust server infrastructure to handle the tracking.