Why is CRM data quality so important?
CRM data quality is crucial because it directly impacts decision-making, customer relationships, and overall business efficiency.
What are the consequences of poor data quality in CRM?
Poor data quality can lead to inaccurate reporting, lost sales opportunities, and damaged customer trust.
How can we improve our CRM data quality?
You can improve CRM data quality by implementing regular data audits, using validation rules, and training staff on data entry best practices.
What tools can help with CRM data quality?
There are several tools like data cleansing software, CRM analytics tools, and data enrichment services that can help.
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