Why is engagement important in marketing?
Engagement is crucial in marketing because it fosters a connection between brands and consumers, leading to loyalty.
Can you give me some examples of engagement strategies?
Sure! Examples include interactive content, social media polls, personalized emails, and community-building activities.
How does engagement affect customer retention?
Higher engagement often leads to better customer retention as it creates a sense of belonging and satisfaction.
What metrics should I track to measure engagement?
Key metrics include click-through rates, social media interactions, time spent on site, and customer feedback.
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