Why is an executive summary important in proposals?
An executive summary is crucial because it provides a concise overview of the proposal, highlighting key points and benefits.
What should be included in an executive summary?
An executive summary should include the purpose of the proposal, key findings, recommendations, and a call to action.
How long should an executive summary be?
Typically, an executive summary should be about 10% of the total proposal length, usually one to two pages.
Can a proposal succeed without an executive summary?
While it's possible, proposals without an executive summary may lack clarity and fail to capture the reader's attention.
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