Why are mission and vision statements important for a business?

Why are mission and vision statements important for a business?

Mission and vision statements provide direction and purpose, guiding decision-making and aligning the team.

Can you give examples of effective mission statements?

Sure! For instance, Google's mission is "to organize the world's information and make it universally accessible and useful."

How often should a company revisit its mission and vision?

It's advisable to review them every few years or during major changes to ensure they remain relevant.

What happens if a company doesn't have a clear mission or vision?

Without a clear mission or vision, a company may struggle with direction, employee engagement, and strategic alignment.