Why are objectives important in project management?
Objectives provide a clear direction and measurable goals, ensuring that the project stays on track and meets its purpose.
Can you give me an example of a good objective?
Sure! A good objective might be: 'Increase website traffic by 30% over the next six months through targeted marketing campaigns.'
How do I set effective objectives?
Effective objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.
What happens if objectives are not met?
If objectives are not met, it can lead to project delays, budget overruns, and a lack of stakeholder confidence.
Can objectives change during a project?
Yes, objectives can change based on new information or shifts in project scope, but they should be managed carefully.
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