Why is qualitative data important in research?
Qualitative data provides insights into people's thoughts, feelings, and motivations, which quantitative data can't capture.
Can you give me some examples of qualitative data?
Sure! Examples include interviews, open-ended survey responses, focus group discussions, and observational notes.
How does qualitative data complement quantitative data?
Qualitative data adds context and depth to quantitative findings, helping to explain the 'why' behind the numbers.
What methods are commonly used to collect qualitative data?
Common methods include interviews, focus groups, ethnography, and content analysis.
Are there any limitations to using qualitative data?
Yes, qualitative data can be subjective, harder to analyze, and may not be generalizable to larger populations.
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