Why is qualitative data important in performance measurement?

Why is qualitative data important in performance measurement?

Qualitative data provides insights into the reasons behind performance metrics, helping to understand context and motivations.

Can you give examples of qualitative data in performance measurement?

Sure! Examples include employee feedback, customer interviews, and open-ended survey responses that reveal attitudes and experiences.

How does qualitative data complement quantitative data?

Qualitative data adds depth to quantitative data by explaining the 'why' behind the numbers, leading to more informed decisions.

What are some methods to collect qualitative data?

Common methods include focus groups, one-on-one interviews, and observational studies, which capture rich, detailed information.

Are there any challenges in using qualitative data?

Yes, challenges include subjectivity in interpretation, difficulty in analysis, and potential biases in data collection.