Why are qualitative metrics important in business?
Qualitative metrics provide insights into customer experiences and perceptions, which quantitative data alone can't capture.
Can you give me some examples of qualitative metrics?
Sure! Examples include customer feedback, user satisfaction surveys, and social media sentiment analysis.
How can I collect qualitative data effectively?
You can conduct interviews, focus groups, or use open-ended survey questions to gather qualitative data.
What role do qualitative metrics play in decision-making?
They help inform strategic decisions by providing context and understanding behind the numbers, leading to better outcomes.
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