Why are retention metrics important for businesses?
Retention metrics are crucial as they help businesses understand customer loyalty and satisfaction.
How do retention metrics impact revenue?
Higher retention rates typically lead to increased revenue, as retaining customers is often cheaper than acquiring new ones.
What are some common retention metrics to track?
Common metrics include Customer Retention Rate, Churn Rate, and Net Promoter Score (NPS).
Can you explain how to calculate Customer Retention Rate?
Sure! The formula is: (Customers at End of Period - New Customers) / Customers at Start of Period x 100.
What strategies can improve retention metrics?
Strategies include enhancing customer service, personalizing experiences, and implementing loyalty programs.
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