Why are reviews important in e-commerce?
Reviews are crucial in e-commerce as they build trust, influence purchasing decisions, and improve SEO.
How do reviews affect customer trust?
Positive reviews enhance customer trust, while negative reviews can deter potential buyers. They provide social proof.
Can reviews impact sales?
Absolutely! Products with higher ratings and more reviews tend to sell better as they attract more customers.
What strategies can businesses use to encourage reviews?
Businesses can ask for reviews post-purchase, offer incentives, and make the review process easy and accessible.
Are there any risks associated with reviews?
Yes, fake reviews can mislead customers and damage a brand's reputation. It's important to monitor and manage reviews.
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