What is the importance of segment analysis in marketing?
Segment analysis helps businesses understand their target audience better by dividing them into distinct groups based on characteristics.
Can you give me an example of how segment analysis is used?
Sure! A clothing retailer might segment their customers by age, allowing them to tailor marketing campaigns for teens, adults, and seniors.
What are the benefits of using segment analysis?
Benefits include improved targeting, personalized marketing, better customer satisfaction, and increased sales.
How often should businesses conduct segment analysis?
It's recommended to conduct segment analysis regularly, at least annually, to adapt to changing market conditions and consumer behavior.
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