Why is social media analytics important for businesses?
Social media analytics helps businesses understand their audience, track engagement, and measure the effectiveness of their campaigns.
What specific metrics should businesses focus on?
Key metrics include engagement rate, reach, impressions, follower growth, and conversion rates.
How can I use these insights to improve my strategy?
You can tailor your content based on what resonates with your audience, optimize posting times, and refine your targeting.
Are there any tools you recommend for social media analytics?
Yes, popular tools include Hootsuite, Sprout Social, and Google Analytics for tracking social media performance.
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