How can I improve my retargeting campaigns?
To improve your retargeting campaigns, consider segmenting your audience based on their behavior and interests.
What types of audience segments should I focus on?
You can focus on segments like cart abandoners, previous purchasers, and users who engaged with specific products.
How often should I refresh my ad creatives?
It's a good idea to refresh your ad creatives every 2-4 weeks to keep your audience engaged.
What metrics should I track to measure success?
Track metrics like click-through rates, conversion rates, and return on ad spend to measure success.
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