How can I improve my retargeting strategy?
To improve your retargeting strategy, consider segmenting your audience based on their behavior and interests.
What types of audience segments should I focus on?
You can focus on segments like cart abandoners, previous purchasers, and users who engaged with specific products.
How often should I retarget these segments?
It's best to retarget frequently but vary the frequency based on the segment; for example, cart abandoners might need daily reminders.
What kind of ads work best for retargeting?
Dynamic ads showcasing products users viewed tend to perform well, along with personalized offers.
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