How can I improve segmentation results in my data analysis?

How can I improve segmentation results in my data analysis?

To improve segmentation results, consider using more relevant features, optimizing your algorithms, and validating your segments.

What features should I focus on for better segmentation?

Focus on features that have high variance and are relevant to the target outcome, such as demographic, behavioral, or transactional data.

Are there specific algorithms that work best for segmentation?

Yes, algorithms like K-means, hierarchical clustering, and DBSCAN are popular for segmentation tasks. It depends on your data characteristics.

How can I validate the segments I create?

You can validate segments by checking their stability over time, analyzing their performance against business metrics, and using silhouette scores.